0 /5 - No skin in the game

• Like/follow on social media
• Email Open
• Opinion/Disencouragement ("oh yes, interesting" --> no Skin in the game  )
• Throwaway email/phone number

1/5

• Email address
• Survey reply (don't trust the reply, just the fact they spent time to fill the survey)

2/5

• Actual address
• Actual phone number
• Free trial start (no CC required)
• Non-public information about them

3/5

• Giving time and expertise to make the product better
• Post something on their best social profiles
• Attend a demo
• Visiting premises

4/5

• Entering their CC to start a free trial